Book and Author Promotion are Complimentary
When authors promote themselves, they automatically promote their writing. It's a core part of book publicity, and since promotional tours after a book launch involve authors, the two go hand in hand. The concepts of personal branding or personality cultivation receive much attention because it usually takes more than writing a book to earn a living. When you're well known and respected by a target audience, you can sell them many things, your speaking appearances and advice included. Writing a book instantly earns you respect and stature, and author branding leverages it to further yourself and your career.
When you write a successful book, often your first or second one, your name becomes well-known to readers and the media. It makes you a brand with an identity because people associate a specific genre of book or type of expertise with your name. For example,…